What Is AdSense?
AdSense is a free, simple way to earn money by displaying ads next to your online content. With AdSense, you can show relevant and engaging ads to your site visitors and even customize the look and feel of ads to match your site.
Google’s ad network connects advertisers looking to run their ads on the web with publishers like you, looking to monetize your website, making it simple for everyone to succeed. AdSense connects publishers and advertisers, giving AdWords advertisers the opportunity to bid on ad space on websites like yours. By working with an ad network like AdSense, you can spend less time marketing and selling your advertising space and more time focused on creating the best content for your users.
How Does Google AdSense Work?
Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary.
The whole process is quite simple. You create an account, insert a small amount of code into your website pages – and that’s all you need to start. Google will display targeted ads on your page that are either relevant to the content of your website or to users’ previous searches, based on its proprietary algorithms.
Your website visitors will start clicking those ads and – the best part – you will be paid for it. The program works on a cost-per-click and revenue-sharing basis. This means that your main task will be to provide as many clicks to those ads as possible.
Tip: do not try to cheat Google and artificially increase the number of clicks. Do not encourage your website visitors to click ads and – of course – do not click your own ads under any circumstances! Google has a very accurate and complicated system for preventing click fraud. Once it notices some suspicious activity on your website or has any doubts about the quality of your traffic and clicks, it may suspend your account.
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How does AdSense differ from other ad networks?
The program differs in that it delivers ads served by Google Ads to your site. Google then pays you for the ads displayed on your site based on user clicks on ads or on ad impressions, depending on the type of ad. AdSense gives you instant and automatic access to a huge source of advertiser demand, which means competition for your ad spaces, more relevant ads, and ads for all your online content.
Why Google AdSense is the Best Advertising Program for Your Blog
When it comes to making money from blogging, Google AdSense gives you peace of mind with the recurring earnings. There are many ad networks available for bloggers such as Media.net, PropellerAds, and a few more but nothing is the same as Google AdSense, because of the trust factor that is added with the “Google” brand name. After all, it adds the comfort that we will get paid in time.
The Advantages Of Google AdSense
- A huge number of publishers and advertisers. As of today, over 10 million websites are using it.
- High level of security, safety, and transparency for both advertisers and publishers. This is another good feature of the program. Google acts as an intermediary between the two sides and is mindful of the whole process being transparent and clear for everyone. All the necessary metrics can be tracked within your Google Analytics account.
- Variety of ad formats. In AdSense, advertisers can run text, images, HTML ads, video ads, and much more, and in many different sizes. As a publisher, you can experiment with different ad types and figure out which ones drive the most revenue.
Tip: check which sizes are the most used by other publishers and learn from them. For example, in our own study, based on the analysis of over 63,000 advertisers and publishers, we found out that the most popular ad sizes are 728×90 and 300×250:
AdSense Revenue Share
For displaying ads with AdSense for content, publishers receive 68% of the revenue recognized by Google in connection with the service. For AdSense for search, publishers receive 51% of the revenue recognized by Google. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. We don’t disclose the revenue share for other AdSense products; the revenue share varies for other products due to different costs of developing and supporting these products.
You can view revenue share details in your account:
- Sign in to your account.
- Click Account.
- In the “Account information” section, you’ll see each revenue share displayed next to “Active products.”
Google believes its revenue share is extremely competitive. However, revenue shares alone can be misleading, so we encourage you to focus on the total revenue generated for your site. For example, if Google’s auction of ad inventory on your site generates $100, with our 68% revenue share you’d receive $68 through AdSense. Another ad network might offer an 80% revenue share, but only collect $50 from advertisers, so you’d receive $40.
With the vast number of advertisers competing to appear on AdSense sites, our system ensures that you’re earning the most possible for every ad impression you receive.
Tip: the amount you earn doesn’t solely depend on the cost per click value in your niche. It also depends on how ads match your audience’s interests, where the ads are located on the page, etc. So pay attention to the content of your website, its look, and feel, and test different placements within a page to find the most efficient option.
How much will you earn with AdSense?
It’s hard to say exactly how much you’ll earn with AdSense until you try it for yourself. Earnings are dependent on many factors such as how much traffic you get, what type of content you provide, where your users are located, how you set up your ads, and so on.
Get an estimate
For an estimate, try the revenue calculator on the AdSense site. It calculates your potential annual revenue based on the content category of your site (arts & entertainment, finance, etc.) and the region where you get the most visitors. Bear in mind that this value is only an estimate.
How to earn with AdSense for search
AdSense for search lets you offer your users Google web search directly from your pages. By placing an AdSense for the search box on your site, you’ll generate earnings from ad clicks made by users on the search results pages. You won’t, however, receive revenue from user searches through your AdSense for the Search box. When users perform searches on your site but choose not to click on the ads on the search results pages, you will not receive any earnings.
Google AdSense Payment
There is a minimum threshold of $100 that you need to earn in ad revenue before you can get paid. Also, keep in mind that Google follows a net 30 payment term. As an example, when you earn ad revenue during September, your revenue will be sent out to you in the first week of November – 30 days after the billable month is over.
Google AdSense Requirements
Google only has a few specific, real eligibility requirements for AdSense. I’ll list them here, but what I’m more concerned about are the “unofficial” eligibility requirements, the ones that don’t necessarily bar you from the program, but make profiting from the program possible.
You Must Be Over 18 Years of Age
This is a very simple one. According to Google’s terms and conditions, which pretty much no one has ever read in the history of the planet, in order to be eligible to use AdSense, you need to be over the age of 18.
You Must Own and Control Your Site
In general, you have to at least have control over the content on your site. If you publish content that isn’t yours, you’ll be in violation of the Google terms of service and possibly of copyright violations. There are some exceptions to this. For example, if you’re a site that has syndication rights to re-publish content from select other sources, you can still monetize that content.
Your Site Must Have Unique and Interesting Content
This one, and the next one, are locked up in a sub-page called “make sure your site’s pages are ready for AdSense.” Basically, it’s another rule about how your site needs to have content worth monetizing. If Google finds your site is just full of thin pages, stolen or scraped content, content that doesn’t make sense, or content that provides no value to a reader, they’re probably going to decline your application.
Your Site Must Have Clear Navigation
Navigation is important for users to know their way around your site, and Google needs to have their team review a site, so if that team can’t navigate, you can’t get approval.
You Must Not Circulate Fake Traffic
This is a big one, perhaps one of the biggest AdSense policies out there, but it’s also not something you can necessarily test or determine prior to getting approval for the program. Rather than causing you to be rejected, it’s more likely to lead to you being banned from the program later.
Your Content Must Comply with Google Content Policies
Google has a lot of restrictions on the kind of content that can be on a site they monetize. Your site cannot contain things like adult content, pornography, shock content, threats, excessive profanity, hacking content, malware, drug content, weapon sales, and so on.
You Cannot Circulate Copyrighted Content
All content you display on your site, from images to text to videos, needs to be something you are allowed to use or share according to copyright law. For example, your pages should contain blog writing you created yourself, images you created yourself, a logo you paid to have created for you, and other such elements.
You Must Use a Supported Language
Unfortunately, Google doesn’t support every single language in the world for AdSense. They want to make sure they’re displaying ads that are readable to the people viewing the ads. Your site can be bilingual with content in an unsupported language, so long as the majority of the content on the site is in a supported language.
The supported languages as of the time of this writing – you can check here – are:
Arabic, Bengali, Bulgarian, Catalan, Chinese (Both simplified and traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish (both traditional and Latin American), Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, and Vietnamese.
Note that some of those languages are supported for AdSense display ads, but are not supported in the AdSense dashboard. Additionally, Google may introduce support for other languages at any time.
Your Site Must Not Have an Abusive Experience
A site with an “abusive experience” is a site with a defined set of manipulative, harmful, false, or misleading practices that Google bans.
You Should Have Technical Pages
Your Site Should Be At Least 3 Months Old
This is another “unwritten” policy that’s not really a policy but can affect large numbers of applicants. Basically, when AdSense first started out, it was easy to apply and get approval. Eventually, Google realized they had a problem with tons of new, low-quality sites that were eating up money in bulk, so they started raising their standards. Pretty much every rule above is something they’ve encountered and had to ban.
You Need Sufficient Traffic
Google doesn’t necessarily reject a site for not having enough traffic, though they might. If you don’t have enough traffic, though, you won’t be earning enough money to even cash out.
How To Apply For Google AdSense Account
The best way to find out how much you’ll earn is to sign up and start showing ads on your site. The program is free, and it’s easy to get started. Just follow the tutorial below on how to sign up for Google AdSense and you should be fine! When your account is up and running, you can sign in at any time to check your earnings. This information will give you an idea of how well the program is performing for you and how much you might expect to earn overtime.
Tip: Don’t be discouraged if you don’t get the results you want right away, factors like seasonality and currency exchange rates can also affect your earnings.
Welcome to another aspect of the google AdSense tutorial where we learn how to create google AdSense account or Google AdSense sign up. Start by visiting the AdSense website here: https://www.google.com/adsense/start
On the same page, click on “Sign in,” and you’ll get directed to a page where you need to sign in to your Gmail account. After entering your email address and password, click on the “Next” button. Alternatively, click on “Get started” at the uppermost right of the page where you’ll be redirected to a page. In this case, your website URL and email address are required.
Next, you’ll be directed to a page that gives you the following message as shown in the screenshot below. Click on “sign up” to sign up for your AdSense account.
Now you’ll need to enter all your details, which includes your website and email address. You can also opt-in for customized help and performance suggestions from AdSense. Your screen will look something like this:
Don’t forget to hit the “Save And Continue” button at the bottom of the page to continue with the process.
On the next page, you will receive instructions that will enable you to connect your website to AdSense. AdSense will provide you with a snippet of code that you need to add to your site within the <head> </head> section. They will also give you specific instructions on how to do so when you have a WordPress site. Once you’ve inserted the code on your site, click the submit button.
Google AdSense Login
Once your account is approved and you can start generating money with ads, it’s a great feeling! However, more often than not, people struggle to find or the Google AdSense login page. It’s real simple, just go to the same URL you visited to register an account: https://www.google.com/adsense/start/. Now, instead of clicking the “Get Started” button, click “Sign In”.
Now your website is ready for the Google AdSense team to review. Be sure to keep the snippet of code live on your site until AdSense responds. Sometimes it takes a few days or up to two weeks for the AdSense team to get back to you.
Google AdSense Frequently Asked Questions And Answers
Is Google AdSense free?
Yes, the ad program is free to join.
How do I get my AdSense account fully approved?
1. Make sure your site adheres to the program policies, you’re over 18 years old and don’t have an active Gmail account that isn’t linked to an AdSense account. 2. Having a site that is 3 months or older, with 30+ articles and traffic will also increase your chances. 3. Sign up for an account here https://www.google.com/adsense/start. 4. Add the AdSense code to your website. 5. Wait a few days, or sometimes up to two weeks, to get approved.
How long does it take for an AdSense account to be approved?
The time it takes to get approved varies. It can be as quick as 24-48 hours but generally, it takes up to two weeks for approval.
How do you know if my AdSense is approved?
You can see if your AdSense account is approved by logging into your Adsense dashboard. You will then see stats for ads running on your site.
Why would you need an AdSense account?
The program is one of the top ad networks in the world which enables publishers to monetize their website traffic with display ads or ads from the AdSense ad network.
How do I know if I’m eligible to join the network?
Before applying for an account, make sure that the site you own has been active for at least six months, and complies with the AdSense program policies. AdSense also works with products such as Blogger and YouTube to allow you to create host partner accounts. To be eligible for a hosted AdSense account via Blogger or YouTube, you must first meet certain eligibility requirements. Learn more about signing up for an account via YouTube.
How can AdSense help me grow my online business?
AdSense helps you to create a revenue stream from the valuable content you host on your site. AdSense saves you time with a quick and easy setup allowing you to focus on the elements of your business that require your focus. It’s like an automatic car — it removes most of the manual adjustments, allowing you to cruise along with less effort. You still need regular “tune-ups” to get optimal performance, but you won’t need to shift gears to get from point A to point B.
Can I monetize multiple sites under a single AdSense account?
Yes! The program allows you to add multiple sites in association to the same account. This will enable you to monitor the inventory on your sites from the same place, saving you valuable time.
I’d like help growing my business with AdSense, does the program offer performance growth tips?
Yes it does! When setting up your account, simply check the box beside the “I’d like to receive performance suggestions” message.
If you already have an account, go to the Settings tab and check the “Performance Suggestions” box.
How to stop certain ads from appearing on my site?
The AdSense 101: You’re in control video will show you how to control the ads displayed on your site.
Why is there a decline in my revenue?
If your earnings have taken a dip, we recommend you check 4 engagement metrics in the performance tab of your AdSense account:
- Clickthrough rate (CTR)
- Cost per click (CPC)
- Page revenue per thousand impressions (page RPM)
- Page views
Here’s a few resources to help you identify the potential causes, and nextstep solutions to solve them.
- YouTube video: Why are my Google AdSense earnings declining?
- Program blog post: Why are my earnings down right now?
- Program Help Center: Earnings troubleshooter